Public Relations: Strategies and Tactics, 12th Edition

Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You’ll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors’ emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.Public Relations: Strategies and Tactics 12th Edition is written by Dennis L. Wilcox; Bryan H. Reber; Jae-Hwa Shin; Glen T. Cameron and published by Pearson.