Converging Media: An Introduction to Mass Communication and Digital Innovation, 7th Edition

Industry. Culture. Technology. They have come together. What’s next’From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.Converging Media: An Introduction to Mass Communication and Digital Innovation 7th Edition is written by John Pavlik; Shawn McIntosh and published by Oxford University Press.